Are you connecting with your target audience?
The modern prom and pageant dress consumer has evolved dramatically in recent years, with digital touchpoints playing an increasingly critical role in their purchasing journey. Most notably, 80.7% of all fashion e-commerce traffic now originates from mobile devices, underscoring the absolute necessity of mobile-optimized shopping experiences for specialty dress retailers. This statistic alone should prompt store owners to prioritize responsive design that delivers seamless functionality across all screen sizes.
Social media's influence on purchasing decisions cannot be overstated, with 32% of all formal wear purchases now directly influenced by social platforms. Instagram, TikTok, and Pinterest have emerged as particularly powerful channels for dress discovery and style inspiration. Successful retailers are capitalizing on this trend by creating immersive social content that showcases their collections in aspirational, share-worthy contexts.
Demographics reveal that 58.2% of online clothing shoppers identify as women, with the primary target demographic falling within the 18-34 age range. This digital-native consumer segment has distinctive expectations regarding online shopping experiences, including personalized recommendations, transparent pricing, and frictionless checkout processes.
The customer journey for special occasion dresses typically involves extensive research across multiple platforms before committing to a purchase. On average, consumers visit seven different websites and spend approximately three weeks researching before selecting their formal attire. This extended consideration phase presents numerous opportunities for retailers to capture and nurture potential customers through targeted content and engagement strategies.
Understanding these digital behaviors allows prom and pageant retailers to optimize their online presence accordingly. By aligning website functionality, content strategy, and marketing approaches with established consumer patterns, stores can significantly increase conversion rates and average order values while reducing customer acquisition costs.
What is Web Accessibility?
Web accessibility refers to the process of designing and developing a website in which people can still utilize and navigate digital interfaces regardless of disabilities and limitations.
Web Content Accessibility Guidelines (WCAG) are a set of guidelines that provide the basic standard for web accessibility. WCAG is categorized into levels of conformance indicating the amount of adherence for digital solutions with Level- AAA being the highest form of web accessibility.
Our society currently operates on WCAG version 2.2.
Web Accessibility includes a number of benefits: more customers, cost savings, and the retention and increase in millennial employees.
Website and software auditing requires a level of concentration and technicality - that’s why we are here. Purpose of our audits is to ensure you are meeting optimal guidelines and providing your customers with the most usable solution possible. We are responsible for ensuring your website meets optimal regulations/standards/guidelines outlined in the Web Content Accessibility Guidelines (WCAG) to Level AA.
Tools and technology are designed in a way where each user can effectively navigate the website and utilize the site’s resources.
Some of the Benefits of having an accessible website include:
More Customers
A study in the United Kingdom (UK) found that around 20% of the population has some form of disability, and 71% of those web users with a disability will promptly leave a website that is not accessible and easy to navigate.
Accommodating individuals with disabilities allows a company to market and sell their services to an additional 20% of costumers.
Cost Savings
The Forrester Research study found that implementing accessible web design minimizes the rate at which users abandon websites, which results in an estimated additional $2.4 million in annual revenue.
Legal Fees for accessibility litigation
Avoid legal fees for accessibility litigation
Retain and increase millennial employees
Are you interested in updating your online presence and making a solution more usable for all users? If so, feel free to Contact Us